Listen up, Indie Business Besties. It’s time to pivot, to progress, and to push the boundaries of what you thought was your business's full potential. You’ve conquered social media, but let's be brutally honest—building your empire solely on the shifting sands of platforms you don’t control is as risky as betting your entire budget on a single stock. It's time to take command, to diversify, to secure your reign. Here's why your next moves need to be mastering the art of email lists and boosting your website traffic.

Picture this: You’re on your third cup of coffee, scrolling through the abyss of online stores looking for that perfect something. You finally find it, but, uh-oh, there’s a snag. Maybe it’s the wrong size, color, or it's arrived looking like it's been through a saga you'd rather not be a part of. You reach out to customer service, fingers crossed, hoping this doesn't turn into another "Let me speak to your manager" moment.

But surprise, surprise, they're actually... nice? Efficient? Dare I say, helpful? Suddenly, the heavens part, angels sing, and you're left thinking, "Wow, I'll definitely shop here again."

Welcome to the not-so-secret society of Small Businesses with Killer Customer Service: The Unsung Heroes of the Shopping World.

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Thirdly the idea of being seen as Luxe online is also known as good branding. Everyone loves to say beauty is only skin deep, and you shouldn’t judge a book by its cover, etc. that all sounds great and is well and good, but when it comes to the land of Internet, marketing, and e-commerce, looking polished and not giving people eyeball shock or bad vibes is incredibly important. Think about it we spend a lot of time looking at buying random boring things off of Amazon like lint rollers, dog bowls, toilet paper, all the things. Our eyes have gotten very used to looking at things with clear imaging on a white background for the most part so then all of a sudden you’re looking at jewelry and somebody has handmade earrings hanging on the side of a chalk-painted cheese, grater, or something even if you logically get that they were going for like a shabby chic look your brain is going to think this is a cheap piece of crap and probably not want to buy it.